Under the rapid development of the Internet, social networks are rapidly emerging. Everyone can use social platforms to publish and disseminate information. Weibo and WeChat have become the necessary channels for current corporate marketing. In the era of media, everyone can participate. Among them, the unique advantages are obvious, but the competition in the furniture industry is becoming increasingly hot, and the effect of using self-media marketing is not as good as before.
The reasons are mainly reflected in the following three aspects:
1, since the media marketing model is too rigid
From the early blogs to the mid-term Renren and Weibo, to the later WeChat, since the media in its continuous development process, the requirements for the application of major enterprises have also been derived from new development directions. However, in the process of actual development, many companies have used this model too rigidly, which makes the self-media model have many problems during the actual application. These problems have also directly led to the current effectiveness of the media from the media is still very strong, but the effectiveness of the impact is insufficient.
2, ignored the effective fans of the media platform
The furniture industry is an industry that is not very concerned about it, but is more closely connected with consumers. In general, the information that consumers can access products in this field is not too much, and the advantages of the media are: With a large fan base, fully mobilizing the subjective enthusiasm of these fans, making the process of selling enterprise products become an interactive process, thereby taking advantage of the rapid spread of Internet information to play the role of brand communication and expansion of influence. From this point of view, many of them are obviously lagging behind in this piece. The focus of most furniture companies in the development of the media is to push the news blindly, but ignore the effective fans on the media platform.
3, Insufficient combination of interactive links and brand promotion
Another advantage of the media is: to enhance the “points of interest” of consumers. At present, a small number of furniture companies have realized the operation characteristics of the media, so as to more specifically engage consumers to interact: such as buying The furniture products scan the WeChat QR code and forward the relevant activities to receive the prizes. Some furniture brands also launched the products in the WeChat circle of friends, and they can receive cash red envelopes and other activities. However, few furniture companies are able to closely integrate these interactive links with the brand’s publicity, which also makes the advantages of the media not to be used to the maximum extent.
Although it has incomparable advantages from the media era, how to use the self-media to achieve good marketing results, still need furniture companies to understand the market trends, master the development dynamics, and timely adjust according to market changes, the maximum correct use From the media mode, you can get the best results from the media.